Design refresh of York University’s 2018–2019 recruitment handbooks.
CLIENT Division of Students, York University
ROLE Design Layout, Information Design
DATE August 2017
The goal wasn’t only updating content for the current recruiting season — it was important to adhere to the brand guidelines to make sure that content was presented and grouped similarly over four books while being user-friendly to both recruiters and potential students. Establishing a typographic hierarchy, setting guidelines for photo treatments, and enforcing the assigned colour for each section was crucial in achieving this objective. New creative was also developed to present a foldout component added to the book.